Comics: The Problem (and possible solution?) pt. 2
Okay, digging deeper into this conundrum, let’s start to look at the two models that comics have today, and how they could exist in this new world we’re proposing.
First off: The Ongoing Series
We’ve all read them or do now. Uncanny X-Men is in the 500s. Thor is in the 600s. Captain America is returning to its 600s. Action comics is well into its 800s.
800+ comics have come before what you’re reading now? Are you kidding me? How the hell am I supposed to pick up a random issue and not feel intimidated knowing that what I’m reading is a composite/continuation of decades of issues that have come before.
Great comic - but it's #858! That's a lot of baggage...
Sure, comics relaunch, but they keep coming back to the original numbering. Hurm… Ongoing series are cool because you feel part of something bigger – but, let’s be honest, of all the ongoing series – how many have tons of stand-out stories?
Name the top Spiderman stories of all time. Can you? I mean, sure, you can talk about the Venom story, the Spider-Totem, Kraven’s last hunt – little bits of stories all along, and yet, none of them are in the eschelons of comic halls of fame. It’s too hard to make a story stand out when it’s part of a greater whole. Great arcs get overshadowed by what comes after it.
Heck, Grant Morrison’s New X-Men was amazing – brimming so full of ideas, he could have (and should have) spent another 4 years exploring them to their fullest (read: biggest problem with Morrison’s writing, great ideas, poor execution (Final Crisis) – but X-Men was one of his better). But what does Marvel do the second the series ends? Send in hack writer Chuck Austen to retcon major plotlines. A few years later, we “No More Mutants” and completely obliterate any goodwill and progress Morrison made.
Grr! Frustrating.
The cycle just keeps eating itself.
So, let’s talk about solutions…
Okay, so last post I proposed a radical idea. Kill ‘em all, let God sort ‘em out. Basically, end the universes.
Now, you scream out – “But you’re doing what you just lambasted Marvel for doing – for ending any forward movement to ongoing series!” You know what? You’re right. Also: who cares.
They’re going to do it anyways. Retcons, retelling of origins, new crossovers, resurrections left and right – they’re just spinning in circles too. So, let’s cut that ball and chain of 40 years on continuity loose and let things go crazy!
Side tangent: They had the chance to do that with the Ultimate Line. Can you imagine what Ultimate FF would have been like if Grant had gotten around to writing it? Wow. Or let Ellis loose on it from the beginning, but instead of channeling the kid-friendly schmaltz they did, let him go Planetary “The Four” style on them. Sue’s a alcohol-medicated housewife. Reed’s emotionally detached from all life, too busy in his own world, Johnny is a cokehead, Ben’s gay (I dunno, who knows). THAT would have been bold storytelling.
Back to story at hand… Jettison everything and start all over. Earlier I had referenced Television as a similar model. Let’s explore an idea that I’ve had in my head for the better part of ten years – that we’ve now started to see emerging among mainstream comics.
The Studio-style of producing comics (alternately: The 52 Equation/Brand New Day Model).
For your basic TV show you have a staff of writers who collectively work to mold the shape of the season – the stories, the character arcs, future hints, etc. The episodes are then divided up and each writer is assigned a certain amount of eps to write. Together they create the backbone, and individually they fill the beast out. There is a head writer for the show who leads everything.
Comic companies have flirted with this idea (with 52 – a DC series that ran weekly for a year with a team of writers and rotating artistic team) (and Marvel is now taking writer artist teams and rotating them through every four issues or so with their Brand New Day banner for Spiderman – now producing 3 comics a month), but let’s step it up a notch.
DC's "Step in the right direction" comic 52 (Let's not mention "Countdown")
For ongoing series, you have a large cast of characters. Even if you kill them all off, you’ll still reintroduce them. You’ll have a Superman, Spiderman, Batman, and Wolverine. But, you’d be starting fresh – free to throw off any bad stories or stale ideas and shoot for the stars.
Since these are iconic characters, you’re not going to just do a minseries. You’ll start a new ongoing series. Enter: Studio Style.
Take some of our big name writers (let’s use Brian Michael Bendis) and put them in charge – they’re the head writers for our series. Give them a writing staff of other up and coming writers who, on their own, can’t sell a title, but with some exposure and guidance from other experienced, really talented writers, will bust out (even Joss Whedon, god among writers, staffed on Roseanne before becoming “Joss”). The big names will write the big eps (most likely) while guiding the overall story. As the writers get better, they’ll progress to their own series and what not.
For art, let’s do the same thing. But build it more like the Top Cow system. Assemble an art team (think of them as the actors on Law & Order). You’ll have a great layout artist – who’s an incredible storyteller (like a Steve Dillon or Stuart Immomen), a background artist (someone who can render great detail behind the scenes to enhance and clarify the story), a figure artist – the big cheese – the headliner (the Kyra Sedgewick of the Closer). Add in some inks and a great color team and you have an artistic team that can produce high-quality books at rapid speeds.

Top Cow produces stuff like this - not bad, eh?
Like the writing staff, let’s promote movement with this plan. As the artists hone their skills, move them up – give them the spotlight. This is a whole system of cultivating new talent and then promoting that to bring in new readers and increase the overall quality.
The added benefit to this, more books faster. Series will be able to pump out 2-4 books a month (as a TV show does with their episodes). You can even structure the ongoing series as seasons – taking a three month break in between larger story arcs. Imagine the solid viewership you’ll have if you have consistent, high quality comics that come out every week. It’s much easier to keep coming back if you have to come back more (and this equals more revenue for the industry).
Okay, enough for now. But we’ll examine the other way comics are produced in our new model next time. The Creator-Owned series.










